The Epitome of Business

By Kim Parsley

Businesses are not successful by accident. They have systems in place that yield the most profit, create a happy staff, and optimize their status. At the heart of your company should be your Strategic Business Plan and your Money Management System. An easy money management system is essentially to improving your bottom line and complying with government requirements such as taxes.

What system should a small company owner have so they know what and how their company is doing at any point in time? Let’s talk about the systems owners should implement in their operations. It is an overall basic system that should be developed within your total operation.

This overall system will assist you in knowing what direction you can go in and where you are on a day to day basis. It also encompasses an easy money management plan which relates to the accounting, bookkeeping, and the budget systems.

What are the components of the overall system? There are Seven Basic Systems. Let’s talk about the first system, which is the Strategic Business Plan. Whether it is a short term plan or a long term plan it is truly your road map.

Specifically, the Strategic Business Plan should include:

• Defining your overall goals
• Objectives - Mission Statement - Target Market to Serve
• Strategies you plan to use
• Product or Services to be supplied
• Development of your Team (accountant, attorney, mastermind)

It should also cover the systems and tactics of how you’ll conduct your business. These systems and tactics would include your Marketing Plan, what Outsourcing activities if any, accounting systems to be used and who will do the daily operations. It’s a summary of your total operations plan and where you want to go with your company.

Have you created this essential Plan? It is imperative that you craft this plan so you can have a concrete tool to organize your companies operations. If you don’t document your plan then you may suffer miscommunication regarding goals, tactics, and objectives. You could miss out on future opportunities and lose time and money.

Take the time to tackle this First System and you will set your company up for a successful journey through the other Six Systems. The companies that rise to the top and reap the rewards are those that have a Strategic Business Plan in place. Follow their lead and create yours today.

Kim Parsley, with 25 years of Accounting Experience, runs the popular website Easy Money Management System. Want to learn more ways to get your Business Systems in order? Discover more at: http://www.EasyMoneyManagementSystem.com

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By Karri Flatla

The other day someone emailed me to inquire about helping them build a website for a new business venture. I responded to the inquiry a day late because I didn’t notice it in my inbox right away. The automated subject header (”Internet marketing inquiry”) was missing and in its place was the phrase “not human.” Normally I would have deleted the message without reading any further as I get a lot of spam. But something made me stop and read further.

Turns out this person could not get past a troublesome captchca code on my website’s contact form. Yet she still took the time to email me directly and let me know that she was not able to successfully “verify her humanity.”

As someone who offers usability consulting, I felt a bit silly, and embarrassed to say the least. But I was also incredibly thankful. This person could have clicked away to another consulting site in seconds. Instead, she took the time to not only explain the very poor usability of my contact page but then asked about possibly utilizing my services.

To me this anecdote could apply to numerous scenarios in business. Too often we feel hurt or even maimed by the words of others in a cyber world where words are all we really have. But this is totally unnecessary, and often causes us to miss important opportunities for both new clients and the better operation of our business.

When someone takes the time to be honest with you, it usually means they care. And they care about at least one of the following:

1. about helping you be more successful
2. about looking smarter than you
3. about getting something they need from you
4. about expending energy for no good reason at all

Number 4 is not common but it does happen (hey, we all need a hobby). Number 1 is quite common and generally brings good karma in a networking situation. (Just don’t ask for anything in return. Be nice. Say “You’re welcome.” And go home.)

Number 2 is darned annoying, but you must let it go as soon as it happens. There’s work to be done, and it’s the kind of child’s play that will wear you down fast. In the meantime though, be on the lookout for Number 3. For when honesty happens in this context, a rare business opportunity has just come a knocking. Ask yourself:

1. Is this person representative of my target market?
2. Does he or she have connections to my target market?
3. Is he or she is a potential ally?

More often than not, those who take the time to give honest-and unsolicited-advice or feedback are people who can benefit you or your business in some way. And when you think about it like that, you’ve just been given pure market intelligence. For free.

Lap it up. Forget about your feelings for a moment. And trip over yourself to address whatever business problem or issue this person has just helped you to uncover. This, of course, is after thanking them profusely for their thoughtful input.

Just remember to close the deal! You’ve got the hottest kind of prospect on your hands. Attentive. Thoughtful. Honest. And, looking for a fair trade.

That’s what I call a golden opportunity.

Snap! Virtual Associates provides internet marketing services for the progressive entrepreneur as well as search engine optimization (SEO), website copywriting and editing, website audits and more. Subscribe for the Outsmart newsletter and get a free Marketing & Usability Checklist. Visit the website at http://www.snap-va.com

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By Victorino Q. Abrugar

For most people, money makes the world go round and business bears that money. Businessmen will perhaps do anything just to achieve the ultimate goal of having a business, and that is to earn income. Net profit or income financially means a surplus of sales or revenues after deducting costs and expenses. Whether you are engage in profession, occupation, work or trade, you are in business and you speak income. When you earn an income you suffer taxes, the worst nightmare for every income earners. Income tax is your punishment of doing well in business. This sounds ridiculous but this is the reality, you pay when you earn. Because tax is legislative, noncompliance to this would results to crimes. This thing called income tax had already made billions of liars around the world. Some governments imposed taxes which are already too much to burden the flow of business. Others make tax laws that are already beyond the ability of taxpayers. However these facts must not result in the existence of enormous number of dishonest people in the world.

Ethics in business rarely exists nowadays. Perhaps it is because for most people, profit will come without the need of business ethics. This, I don’t agree. The word ethics is derived from the Greek word ethos, which means “character,” and from the Latin word mores, which means “customs.” According to the encyclopedia ethics is the branch of philosophy that defines what is good for the individual and for society and establishes the nature of obligations, or duties, that people owe themselves and one another. Maybe ethics is not needed to earn profit if you define profit or income as money. But deeply speaking, business is not just for money. Yes it is definitely for profit, but profit is not just financial profit. We need profit that will not just sustain our pocket or our stomach. Significantly, we also need profits that will feed our hearts and soul. Considering that we are great businessmen, we should extend our minds to this principle. We need business ethics to earn these high valued profits. We must be concerned to the virtue of our character and to the common good.

Your business is not just for the survival of your life on Earth but it can also be your road to the survival of your soul. If you’re in business and had a company, you can help your employees by providing them enough salaries and other benefits that will make their lives better. You can be honest and pay your exact tax for the government who will eventually use it for your country’s development. (Assuming your government is straight and not corrupt) But don’t mind them, be honest even others are not. We are talking here your soul survival and not theirs. You can also serve your customers by providing them their needs and giving them convenience. Customer care is so important for your customers as also important for your business to earn public trust and loyalty. If you build infrastructures for your company you contribute to the development of your place in terms of buildings and infrastructures. When you got ethics in business you practice fair business competition. Fair business competition is a challenge for every business to improve the qualities of their products and services, and the end benefits are to the consumers.

Doing business with clean conscience is doing business with good night sleeps. It is also doing business with gladness of your heart and soul. Gratitude will come to you and you will become a stress free businessman if you do business with ethics. These and other spiritual profits will straightly come to you and the good thing on this is you are not taxed on this kind of profits. As an extraordinary businessman, you do not only set your long-term goals for 10 years or for a life time. You must also consider eternity and set goals to achieve profits that will benefit your soul. You need profits that last forever, profits that will give us everlasting life and happiness, and profits that will earn us the key to heaven. These profits will benefits us in the short run, midterm run, long run and eternal run, as God is great from the beginning and unto the never-ending.

Do business and believe in God. Building our business in God’s place is like building it in rocks which are in great foundations. Let us be kind and grateful to our employees as they are our best assets. Let’s give them bread and they will give us a ham sandwich. Let us have huge care to our customers as they are our best revenue generators. Let’s give them good price, high quality products and best services and they will give us their respect and loyalty. Let us be fair to our competitors as they are our great motivators. Let us give them fair game and they will give us the true meaning of winning. Let us be thankful to our Father Almighty God as He is our greatest business partner. Let’s serve Him and He will give us joy and peace of mind.